Creating Passive Income Workshop with Substantial Art and Music

June 12, 2021 @ 2:00 pm – 4:00 pm
(808) 586-0900


About the Class

Substantial Art & Music (SAM) will facilitate a workshop catered to visual and performing artists and creative entrepreneurs. In the Creating Passive Income Workshop we will discuss what is passive income as well as identify various forms of passive income for artists. SAM will provide tips and resources on how to navigate social media networks and introduce various opportunities for individual artists. Participants will learn how to utilize data and analytics to help organically grow their audience and increase engagement. Additionally, participants will be introduced to free and/or affordable tools to streamline the process.

To join the workshop on Zoom:

Meeting ID: 369 151 9192

Passcode: 826031

About SAM

Substantial Art & Music, LLC (SAM) is a multimedia organization focused on providing consulting services to the art and music community. SAM was founded in 2017, by husband and wife duo, Stan “Substantial” Robinson and Rachelle Etienne-Robinson. Together they provide design and consulting services to emerging and established independent artists, entrepreneurs and organizations. SAM provides professional advice and guidance through consultations, workshops, webinars as well as provide additional services like graphic/web design. SAM has facilitated workshops at Amazon headquarters in Seattle, Washington, the Hawaii State Art Museum, Pratt Institute, and Otakon. In addition, Stan and Rachelle produce and host a biweekly podcast called ARTdustry: where art meets industry. SAM has produced special events that have been featured in several media outlets like, WTOP, Washington Informer, and Fox 5 DC. In 2020, SAM was named Carib Biz Network Top 50 Influential Caribbean American Entrepreneurs & Freelancers.

Although SAM is not a record label, they have released several collaborative albums/projects and solo works by co-CEO/co-Founder Substantial under their imprint.


To create, present and provide artistic opportunities, special programs, supports, and consulting services to youth and adults in the District of Columbia Metro area and beyond.

Creating. Consulting. Cultivating.

About the Presenters

Rachelle Etienne-Robinson is a creative director, designer, producer, and arts administrator. Rachelle was born in Queens, NY, and raised in Fairfax, VA.  Her love for art, design, and crafts developed in middle school and led her to further her education, obtaining a BFA in Fashion Design from Pratt Institute in Brooklyn, NY in 2001. Rachelle’s experience spans the fields of design, fashion, media, events, education, and arts administration.  She has worked for various organizations like Alvin Ailey American Dance Theater, the Knot Inc., the District of Columbia Public Schools, the Arts Council of Fairfax County, and the Black Dress Exhibit. In 2013, Rachelle started her fashion and accessory line, ChezChelle Designs, a custom design clothing and accessory brand. Rachelle is an aspiring screenwriter and producer. “As a new writer, my mission is to share the stories that have yet to be told.” Her personal goal is to continue to write, produce, and direct feature films and documentaries.

In 2017 she and her husband founded Substantial Art & Music, a multimedia organization focused on providing consulting services to the art and music community.   As co-CEO of Substantial Art & Music, Rachelle brings her knowledge of arts administration, design, and business management to better support their clients in achieving their goals.

Stan “Substantial” Robinson is a Northern Virginia based International Hip-Hop Recording Artist, Educator, and Visual Artist from Prince George’s County, Maryland. As a rapper and producer, he has traveled around the world and has worked with artists such as Nujabes, Oddisee, and the legendary Godfather of Hip-Hop, Kool Herc while also collaborating with major brands such as Amazon, Ford Motors, Uber and Bentley Motors. As an educator, he has served in both Prince George’s County and Baltimore City Public Schools while developing and facilitating programs for TAG Labs, Covenant House Washington, and Maryland-National Capital Park and Planning Commission. He also serves as an instructor at Omega Studios’ School of Applied Recording Arts & Sciences. As a visual artist, Stan graduated from Suitland High School’s Center of the Visual & Performing Arts and later attended Pratt Institute in Brooklyn, NY majoring in Graphic Design. He went on to design album art and develop branding for dozens of fellow creatives, small businesses, and institutions for over twenty years. In recent years, his work has been exhibited at the Prince George’s African American Museum & Cultural Center. As founder and co-CEO of Substantial Art & Music,  Stan brings his 20+ years career as a performing artist, graphic artist, and arts educator to better support their clients in achieving their goals.


Please understand that there are some risks to privacy when participating in an online course. ​While we have done our best to implement all available security precautions, we cannot ensure that all risks have been addressed.  If you choose to participate in this Zoom class, note that the State Foundation on Culture and the Arts will not be responsible for any violations of privacy. Further, if a participant violates the privacy of another user, or otherwise behaves inappropriately, that person will be removed from the class immediately by our moderators and will be blocked from participating in future sessions.

Finally, while we will do our best to admit everyone who wants to participate, there may be technical difficulties given the nature of a virtual platform like Zoom. Please email [email protected] if you experience any technical difficulties and we will do our best to prevent similar issues in the future.